The Nokia 3310 endeared itself to users with popular games like snake, huge battery life and an affordable price tag, the product sold 126 million units worldwide, making it the most popular phone in the late 90's and early 2000's. The 17-year-old phone may be gone but it been fondly remembered over the years and sparked a stream of internet memes. Nokia 3310 Commonly referred to as "the unbreakable phone," the Nokia 3310 has been relaunched to great hype and understandably so with all the delight of nostalgic tech enthusiasts. The announcement was greeted with fan fair and social media was abuzz.Ĥ. Since its launch PS4 has outsold its rivals XBOX and Nintendos offerings, launched a 1TB version but saw the opportunity to give the PS4 a fresh lick of paint and spike price and demand because there would only be 12,000 made. The 20th-anniversary edition launched in 2016 featuring the distinctive Original Grey colour scheme and the iconic, coloured PlayStation family logo. To celebrate 20 years of PlayStation, PS4 created a very special 20th Anniversary Edition of the PS4 console and DUALSHOCK 4 wireless controller. Nintendo not realising the insane demand that would drive the device to be a must-have purchase this holiday season. The NES Classic Edition is a standalone micro-console that plays 30 of Nintendo’s best games on a new version of their oldest gaming console system.Ī steal at only $60 or R999 locally, the console is sold out practically everywhere, with pre-orders pouring in like crazy. Pokemon Go By NianticĪnother genius move from Nintendo hit the shelves of stores and people snapped them up faster than even Nintendo predicted. The Pokémon Go app has already hit 650 million downloads and continues to grow. Finding and catching Pokemon in real time, in real environments gave users the piece of Pokemon they've always craved. Allowing for a free download across Android and iOS lowered barrier to entry to an all-time low for anything Pokemon (usually a Gameboy was needed) then secondly and a key to its success was the concept of using augmented reality to bring Pokemon into your living room. Go became popular because it took the fond memories we had of the Pokemon franchise and immersed players into its unique universe more so than any video game in history. Fast Forward 20 years and those kids have all grown up, have jobs and Smartphones, so what did Nintendo do? Brought Pokemon back in a big way. The hugely popular franchise from the 90s took a popular video game, made it into an even more popular TV show and spun off into merchandise and a cult following. If you haven't heard of Pokemon Go, you must not have been on this planet for the last year, it set app stores alight in 2016, breaking servers and records along the way. We all love some member berries Our Top Nostalgia Marketing Examples Naturally, with a twist, consumers are encouraged to buy 'member berries' a product that washes over you with nostalgia and takes you back to the good old days. Nostalgia marketing has been a go-to strategy for many brands in recent years and has not gone unnoticed by the media, South Parks entire season 10 was loosely based on the topic. Whisking away to the consumer moment where the product first resonated with you and then have you part with your money to a slice of that feeling again. According to HubSpot, the definition of Nostalgia Marketing is the ability harnessing the power of the past. Walk down the grocery aisle, turn on the TV, go see a movie, listen to the radio and even online and you’re bound to see a product that would fall under a Throwback Thursdays and Flash Back Friday post. Nostalgia marketing is all around you, yet you might not notice it.
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